Connecticut lottery poster maker’s business takes off
Posted January 05, 2019 09:02:49One of the biggest posters at the 2016 Pennsylvania Lottery Post Office Pavilion is taking off after its owner, John M. Coker Jr., received the first round of federal funds that allowed him to start producing poster designs.
The first order for the poster design business was issued by the U.S. Treasury in July 2016 and it has grown from just a few posters to more than 200 today.
Its production of posters and other print materials is part of a larger trend of poster makers in the state, said Joel M. Stahl, a professor of marketing at the University of Delaware.
Stahl is a member of the board of directors for the International Poster Association and has long been involved in promoting the business, which he calls “the poster making gold rush.”
He believes the boom in posters is being driven by the influx of new entrants to the market and that it is driven by new and creative ideas that are coming from a growing pool of creative people.
“The more of these ideas and ideas that people can think of, the more people are coming in and getting in the business,” he said.
“And that’s what the poster making craze is all about.”
“I believe the poster makers have been the most successful in the whole state,” Stahl said.
Since the start of this year, posters have been used in the Super Bowl, Presidents Day, the annual Macy’s Thanksgiving Day Parade and the 2018 Ryder Cup.
The Pennsylvania Lotteries is also seeing more people applying to be a poster maker.
“I think it’s an exciting time for the industry, as we see an increase in interest in the product and as the quality of the products increase, people wanting to produce them,” said Chris L. Stachman, the executive director of the Pennsylvania Lotters.
In addition to the $5 million from the lottery, the state is also getting more federal funds to support its business, said Mark L. Trombley, the Pennsylvania treasurer.
“The state has received hundreds of millions of dollars in federal funds, and the state has also received more state funds,” Trombly said.
State lottery sales reached $7 billion in the first six months of 2019, which is higher than the total sales of the previous fiscal year.
But it still trails the U,K., as the state’s largest lottery, according to the U.,K.
Trombley said that while the state lottery is making strides, he does not see the industry as in a bubble.
Poster makers in Pennsylvania can expect to see new and better products come on the market.
“We’re getting more and more creative, we’re seeing the best ideas come from outside of the industry,” he added.